Sunday 27 May 2018

Wednesday 11 October 2017

Message in a Bottle



  Message in a Bottle


Image courtesy: nicolas-sparks
Hi, 
  It’s been a long time since I have penned down my thoughts. I thought it was wise to express my thoughts through this indelible digital medium. The beauty of our co-existence lies in the fact that each one is pursuing his own dream and we imagine we shall live forever to cherish that dream. Battles were fought, civilizations spawned, industries boomed, empires built and luxuries redefined as the magnum opus of human civilization evolved. But, the vital breath of this progress would have impossible without the new dimensions of thought by great men.

  The beauty of this supreme creation lies more in the journey than our goal. That’s the essence that I have placed firm belief upon and have hardly been wrong. So, as part of this wonderful journey, I had a beautiful opportunity to share thoughts, beliefs, sorrow, and happiness and of course hunger with you. 

As the bond develops, expectations sprout!! Expectations take up some real estate of your peaceful mind. But, true power lies in the expressing our expectations. And true heart lies in accepting the other person’s resignations. I have consciously tried to associate with people who are not afraid of risk. As a great ruler once said, “I would prefer an brave and courageous soldier than an army of cowards”. If there is one thing that could stop us from achieving anything, it’s within us and that’s our MIND. 

Life’s harsh experiences have left indelible lessons etched in me. Thus, I have always chosen to spend time and my energies with people who are different and not afraid to pursue unorthodox dimensions. Somehow you have chosen not to associate with me at the level I wished our relationship to be. I have taken up your honest opinion in good belief and have held no qualms or negative feelings of resentment within me. I render my apologies for the inappropriateness of my comments, discussions or manners that may have caused discomfort and may have led your mind to think that I am taking undue advantage of your situation. In all my capacity, I have provided facts, justifications and sound reasoning for my actions and comments. But, I cannot control the outcome of your thinking. 

I know and understand that life has been very tough for you. I empathize with your problems and situations. Hope, the marsh lands of problems disappear and lead you to garden of joy and satisfaction. Even my life has been calling and I need to shift gears to realign myself with new definitions of success and satisfaction. I shall be able to spend time marginally not as like before. But, if you choose to try the path I have explained to you, I shall be more than happy to have you. I leave the time you take to decide, open-ended. And you may as well forget me in the course of time. But whatever I have discussed with you so far ever did not even have a margin of selfishness from my side. If it was someone else in your place too, I would have advised the same.
Wishing your dreams come true. You fly high and all I said was in good spirits and nothing negative from my part . 

So take care and wish you great luck and fortune 

 

Dream Catcher

What if... All your dreams come true?

Catch my Dream

What and If are two words as non-threatening as word can be.
But put them together put them Side-by-side and they have power to haunt you for rest of your life.
What if?
         
            What if?
       
                        What if?

                                   What if?
It's scary,  It's risky, and it might all fall apart... What if?


Better and "oops" than a what if. You are one decision away from a totally different world.

...[thoughts collected from Pinterest ]





The beauty of this supreme creation lies more in the journey than our goal. That’s the essence that have placed firm belief upon. True power lies in the expressing our expectations. And true heart lies in accepting the other person’s resignations.







Sunday 20 July 2014

Tuesday 1 July 2014

The Periodic Table of Content Marketing

The Periodic Table of Content Marketing, by Chris Lake.

The Periodic Table of Content Marketing 

How to use the Periodic Table of Content Marketing

There are eight areas that I have focused on, as follows:

Strategy

The fundamental key to success. Planning and focus is essential. You need a clear strategy, mapped to your long-term business goals. If you don’t have one and need some outside guidance then we can help. We also have a very useful best practice guide on content strategy.

Format

Content comes in many different shapes and sizes. Note that you can use multiple formats for a single piece of content. Slice and dice! Right now, I’m writing a blog post to support a visualisation. Maybe I’ll produce a video or slideshow too.

Content Type

These are based on the common types of content that work well for our business. Many of them will work well for your brand too. Sometimes you’ll use multiple content types for a single piece of content. You could file this periodic table under a few different types.

Platform

These are content distribution platforms. You might own some of these (e.g. #59, your website). Others are social sites (your own, your network, third parties). All of these help spread the word about your content.

Metrics

These help you to measure the performance of your content. For the purposes of brevity, I have largely grouped these metrics together (e.g. ‘acquisition metrics’).

Goals

All content should support your primary business goals, whether that’s to generate lots of traffic, or to sell more, or to increase brand awareness. Laser-guided content will tick a few of these boxes.

Sharing Triggers

This is largely inspired by Unruly Media’s triggers for sharing content. Think about the emotional drivers behind sharing, and make sure the content you create makes people feel something.

Checklist

I will probably edit this post at least 10 times after publishing it, and no doubt the periodic table will need a tweak here or there. Errors need to be fixed, and all content should be properly optimised (for search, for social, and to support your business goals). Be diligent!

Monday 23 June 2014

Love... Loneliness... Shame & Sorrow

 












Image Courtesy: Vinoth pillai 

One of the reasons why we crave love, & seek it so desperately, is that love is the only cure for loneliness, & shame, & sorrow. But some feelings sink so deep into the heart that only loneliness can help you find them again. Some truths about yourself are so painful that only shame can help you live with them. And some things are just so sad that only your soul can do the crying for you. 

-From Quora